Driveways are not visible and trees and mailboxes are nearly covered with snow at the corner of Third Street and Ninth Avenue in Britton. Snow continues to fall almost daily, and this scene is repeated again and again around Journal Country.

Cold Expected To Continue

Britton Snowfall Total Already 20 Inches Over Yearly Average

The unusually cold temperatures that have held their grip over South Dakota are expected to continue into March, according to the latest climate outlook.

“Following an exceptional cold snap in January, temperatures throughout the state have remained 8 to 20 degrees below average, setting several single day records, with some areas of the state on track to rank February 2019 the coldest on record,” said Laura Edwards, SDSU Extension State Climatologist.

The Marshall County area is also significantly ahead of the annual snowfall rate with the traditional snowiest month of March still to come.

Doug Oelkers Records of Britton measured 10.5 inches of snow in the past week, 21.2 inches so far for the month of February, and 64.2 inches of snow for the season. The annual average for Britton is 44 inches.

Edwards said the cold climate pattern is likely to continue into early or mid-March at least.

“This pattern tilts the odds towards colder than average temperatures overall for the month ahead,” Edwards said, pointing to the National Oceanic Atmospheric Administration (NOAA) Climate Prediction Center’s outlook for March 2019. “Most of the north central and Great Plains states are favored for colder than average temperatures.”

After a relatively warm and dry start to the winter season, several small snowstorms have accumulated snow on the ground throughout February.

“Many locations across the state have already measured more snow than they receive in an average year,” Edwards said.

come a physician. As one of 26 students nationwide to receive an American Society for Microbiology Undergraduate Fellowship, she will also present her work at the June Microbe Meeting.

Farber worked with Lucchesi to develop an online survey distributed statewide, thanks to S.D. DOH funding.

“In doing health communications research, Alex ventured outside her comfort zone - her willingness to stretch herself, to expand her horizons is one of the driving forces that will fuel her success at SDSU and beyond,” Lucchesi said.

Farber reported that 501 South Dakotans between the ages of 18 and 34 completed the survey. When asked why they tried e-cigarettes the first time, most respondents cited personal curiosity and/or friends as motivation. More than one-third of the respondents were motivated to use e-cigarettes as a possible alternative to smoking.

“For me, the most impactful ads are ones that trigger my emotions—and make me think,” Farber said. “We need to draw on those emotions for the campaign.”

Given a list of adjectives to describe their first experience with e-cigarettes, a majority of the respondents had negative reactions. Almost half of the respondents chose “unimpressed” to describe their initial experience. Nearly 12 percent reported their reaction as “hesitant” and about six percent chose the term, “sick” as a descriptor.

“What concerned respondents most about vaping was lack of knowledge about the ingredients in the e-liquids,” Farber explained. “There are so many questions about these ingredients and the overall long-term impact of vaping on human health.”

Those concerns can also be utilized in the media campaign.

Of those who described their first e-cigarette experience in positive terms, nearly 30 percent chose the term “happy” and more than nine percent selected “empowered.”

Based on her research, Farber believes the use of ecigarettes and vaping devices among young adults should be monitored.

“Vaping is associated with serious health risks and can lead to tobacco smoking, due to nicotine addiction,” she said. “It appears men are more likely to try vaping devices. Consequently, the Department of Health should make sure the media campaigns reach men.”

Because research is limited, the insights from this study are valuable to health officials as they formulate messaging to discourage young adults from trying e-cigarettes and vaping devices and communicate the harmful effects associated with their use.

Marshall County Journal

PO Box 69, Britton, SD 57430
Phone: (605) 448-2281
Fax: (605) 448-2282